Testimonial Selection and Why Five Stars Mean Little
Testimonials shown on a sales page are selected by the seller, which makes them a biased sample regardless of whether each individual s
8 July 2026Read →
How the category works: FDA registration versus approval, anchor pricing, urgency tactics, certificates of analysis and testimonial selection.
Testimonials shown on a sales page are selected by the seller, which makes them a biased sample regardless of whether each individual s
A certificate of analysis reports laboratory results for a specific batch — identity, potency, and screening for heavy metals, microbes
Countdown timers, stock counters and 'only 3 left' notices on supplement pages are usually scripted rather than connected to real inven
Anchor pricing sets a high crossed-out reference figure so the real price looks like a saving, even when the product has never been sol
FDA-registered means a manufacturing facility is on file with the agency and subject to inspection. FDA-approved means a product has be